Complete guide to Iceland


Reykjavik is one of the most surprising hidden gems in Europe. Sure, everyone and their brother is coming right now to Iceland to see the natural beauty dripping from every corner of this little island, but if you skip Reykjavik, you risk missing out on one of the best places to visit for food, music, and art in Europe. More than just a jumping point for the rest of the country, Reykjavik is a city that punches above it’s weight class, beckoning you to dive in and stay a while...

TRAVEL TIPS: The airport is about 45 minutes from downtown Reykjavik, and the best way to get to the city is to take the Flybus for about $30.

Eating out can be crazy expensive, often about $20 for a fairly casual entree. Even fast food at places like Subway or Domino’s can run you $15+ for a meal. But the good news is groceries at Bonus or Kronan are hardly more expensive than the rest of the U.S. or Europe, so keep your fridge stocked and save your money for dinners out.


Fire Side
Walk It
Cab It
Early Birds
Night Owls

ROK Restaurant Reykjavik

ROK is one of those places that WOWs you before you even enter the door. The restaurant itself was an old residence that was gutted and fitted with a beautiful modern decor that is pure Iceland. The next WOW moment is the staff; one nicer and more lovely than the next, there to make sure that your culinary journey is well traveled. The menu is the crescendo to this firework display of dining delight, with such options as mango-infused salmon and reindeer on a cloud of blue cheese. The dishes are artfully prepared, and are sharable, making this a fun type of Icelandic tapas meant for exploration and discovery. Top it off with a killer cocktail program and some to-die-for sweets, and you will be rocking ROK proper.
Frakkastígur 26a, 101 Reykjavík, Iceland
+354 544 4443

LAMB Restaurant Reykjavik

We absolutely loooooove Lamb Restaurant in Reykjavik. This place is superb, lots of flavor, tons of fresh ingredients, and the absolutely nicest staff around. We love to cruise down on our WOW bikes, slide into their slick space, and rock one of Glenn’s Special salads (soooo good), and a killer Lamb in the Paddock. Try the sauces, build your own, you really cant go wrong.

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The Wonderful West Fjords!

Iceland is hands-down, one of the most beautiful areas of the world, and it has attracted a good deal of attention for that reason.  But sometimes,
you need to get away from it all, and get off the beaten path, and for that, you can’t do any better than the West Fjords.  At the northwestern tip of Iceland, this is the getaway of all getaways.  Even during high season in July, you can find yourself with miles of incredible coastline to yourself.  And the views?  Ohhhh man, you’re in for a treat.  Look no further than the beautiful photography Marisa Jarae has put together, just for you…

Bastards Brew and Food

Bastards is a brand spankin’ new Gastropub in downtown Reykjavik with a kickin’ vibe.  Grab a  Read More

The Golden Circle

Hopping on a Golden Circle tour is one of the easiest ways to get out of the city.  Within an hour or so of Reykjavik, you can  Read More

Glacier Snowmobiling

You can find snow in Iceland year round, so of course the only sensible thing to do is go flying over it at 50 km/h. Join us and our new rough and tumble Read More

Kol Restaurant Reykjavik

Sure, there’s so many outdoorsy things to do around Reykjavik, you’ll spend half your time in hiking boots and snow pants. But where do Read More

Welcome to Reykjavik!

Reykjavik is one of the most surprising hidden gems in Europe.
Sure, everyone and their brother is coming right now to Iceland
to see the natural beauty dripping from every corner of this little
island, Read More


Look out, coming in hot!

We’re Rob and Brad and we’re working with WOW all summer long, bringing you our take on some of the best cities WOW flies to. But first, we’ve got to get moved into Reykjavik! Let’s kick this off right! HÚ


The food gods haven’t always smiled upon Iceland. It’s all by itself up here, and good produce didn’t always make the trip. But that’s all a thing of the past, as the city is now bursting at the seams with food, from Michelin restaurants to the best hot dog in Europe. Join us as we present some of the best grub in Reykjavik. Read More

Reykjavik means “smoky bay”
It’s totally normal to see baby strollers outside cafes, with babies still inside.
Icelanders watch more movies than any other nation
1 in 10 Icelanders will publish a book in their lifetime
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